Just like a human being, any organization is a living creature. With tons of brains, emotion and curiosity. But how do we cultivate the best version of our organization, of our brand, eventually?
“Goodbye,” said the fox. “And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.”
You can tell how great your working day will evolve just by giving the proper attention to its morning. The same principle is applied when we deal with the creative process for a new branding project. And it aaall starts with the brief.
How much do you consider branding before taking the risk of becoming an entrepreneur? I’ll be happy to be on the same page with you if the answer is “Big time!”