Go big with the branding brief
You can tell how great your working day will evolve just by giving the proper attention to its morning. The same principle is applied when we deal with the creative process for a new branding project. And it aaall starts with the brief.
For instance, it’s important for us as designers to know by what means customers and potential customers may interact with your brand. Have you thought at all the possibilities?
Do you know what drives customers to buy from competing brands? If you don’t, maybe it’s time to discover. We find these topics to be both needful and challenging in the same time.
At PINTEN we encourage your future brand to bring innovation in the field and it would be our mission to bring our design thinking and execution along this path.